If you’re a Hulu + Live TV customer, Disney plans to add Disney+ and ESPN+ to your subscription, and you have no choice in the matter. On Friday, the company sent an email to current subscribers informing them of the impending change. Starting on December 21st, all Hulu + Live subscriptions will include access to Disney’s two other streaming platforms. Previously, you could get Hulu + Live TV on its own.
And with the change, the price of Hulu + Live TV plans is increasing by $5 per month for both current and new customers. Come the 21st, the ad-supported tier will cost $69.99 per month, while the “no ads” package will cost $75.99 every 30 days. If you’re a Hulu + Live TV customer with an existing Disney+ and or ESPN+ subscription, those will roll into the new plan.
Disney previously increased the price of its live TV packages in 2020 when they went up by $10 per month. People never like paying more for a service, but the way in which the company is handling this latest price hike may irk some customers. Disney’s latest earnings report may provide some insight into the company’s motivations. In Q4, the company added 2.1 million Disney+ subscribers, far fewer than the 9.4 million Wall Street had expected it to attract. It’s possible Disney anticipates whatever Hulu subscribers it loses will be worth an increase to its Disney+ customer base.